It was really fun to go to the Melbourne Knowledge Week Ecommerce Thought Leader Panel, held at CLIK Collective in Kensington, Melbourne last night. The first thing that you need to know is that CLIK Collective is a coworking space for ecommerce businesses. They have...

So we are nearing the pointy end of the Christmas shopping season. It can feel a bit consumeristic at this time of year, but to my mind, work empowers people, and Christmas stimulates many different industries. As the Lemon Jelly song says 'Jobs depend on...

It is an exciting time of year, because my friends, if you are planning on an increase in sales during the Christmas period and in January of 2018, it is time to get out those calendars and start planning your strategy. NOW is the time...

I spent a couple of hours yesterday fixing up one of my clients mobile version of their website. Although most Wordpress themes are designed to be responsive and will change the layout of your site to fit a mobile or tablet screen, often some tweaks...

When you are in the process of developing the brand identity for your business, it can be helpful to gather all your design guidelines and principles into one document, called a style guide. This blog will provide some style guide examples and discuss what is...

Top of my TO DO list at the moment is to design an email sequence that will nurture the relationship one of my clients has with their customers. It is an interesting exercise, that will require a lot of testing and tweaking to get the...

Based on the category of your product or service, you might find that you can segment your market according to their subculture. A subculture is a group of people who share a set of customs, beliefs and values that distinguish them as a smaller group...

I read a very interesting piece of research recently that said that if people are overstimulated, they will tend not to try new things (in this case foods) (Koster and Mojet, 2007). Overstimulation can happen in a variety of ways. If you are surrounded by...