As the saying goes ‘start with the end in mind’. Each element and piece of content on your website, should guide your customers and clients further along their journey to buying your products and services. Your business goals are fundamental to the design and development of your website, and this important piece of infrastructure will support your business goals. The process of design and development is a collaborative one between us and you, and will continually refer to what you want to achieve in your business, so that a website can support those goals.
You can never know too much about your customers, and the process of developing and building a website for your business will help you to understand your customers even better, through processes of market research and analysis. The aim of your marketing endeavours is to guide your ideal customer through a journey from becoming aware of your product or service through to conversion and finally to becoming a loyal advocate and repeat customer of your brand.
Who is your ideal customer and why does it matter? Your ideal customer is a persona with the characteristics of a customer who are the most ideal prospect because they are most likely to engage with you, buy from you and tell their friends about you.
Through the process of designing your website, you will develop a better understanding of your ideal customers and what you can do to maximise your marketing efforts to these customers. A website is an ideal way to reach your ideal customer at any time, in any place.