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Your business goals

As the saying goes ‘start with the end in mind’. Each element and piece of content on your website, should guide your customers and clients further along their journey to buying your products and services. Your business goals are fundamental to the design and development of your website, and this important piece of infrastructure will support your business goals. The process of design and development is a collaborative one between us and you, and will continually refer to what you want to achieve in your business, so that a website can support those goals.

Reasons why a website will help grow your business

  • A website is cost effective, it does not have the same overheads as your bricks and mortar store or office.
  • Your website is open 365 days a year 24 hours a day, 7 days a week. Wherever your customers are and whatever they are doing, they can reach your business website.
  • It is convenient for your customers. They can buy your products or services or get more information about your business offerings from the comfort of their own home.
  • Having a website enhances your credibility. You can put testimonials on your site from other happy customers, or create your website content in a way that can build trust and rapport with your customers.
  • You can drive sales with a website. Your website will be visible globally, allowing you to reach markets that are outside your local geographical area. 
  • It is an effective marketing tool. Your website and landing pages can promote your business offerings to customers in your target market. You can build better relationships with your customers through engagement on your website.
  • A website is a very environmentally friendly way of marketing your products and services.
  • You are in a position of influence, where potentially thousands or millions of people will be able to read your unique perspective on your industry and your products or services.
  • The process of developing your website will help you to refine and develop your business goals, creating more value in your business and helping you to gain a better understanding of your ideal clients.
  • You can significantly improve your customer service offering by allowing your customers to engage with you and your staff through your website. Even a carefully worded FAQ page can help support your customers, even when your business is closed.

Your customers

You can never know too much about your customers, and the process of developing and building a website for your business will help you to understand your customers even better, through processes of market research and analysis. The aim of your marketing endeavours is to guide your ideal customer through a journey from becoming aware of your product or service through to conversion and finally to becoming a loyal advocate and repeat customer of your brand.

Who is your ideal customer and why does it matter? Your ideal customer is a persona with the characteristics of a customer who are the most ideal prospect because they are most likely to engage with you, buy from you and tell their friends about you.

Through the process of designing your website, you will develop a better understanding of your ideal customers and what you can do to maximise your marketing efforts to these customers. A website is an ideal way to reach your ideal customer at any time, in any place.

What is included in your website and how it can help you

  • Clearly structured information model, tested and based on user experience for a logical organisation of information that will answer your customers questions.
  • Well thought out design and structure of your web pages that will highlight your best assets and give a great first (and second) impression to your customers.
  • Compelling calls to action throughout your website that will continually take your customers to the next step in their journey. 
  • Content structures that you can regularly update to increase your visibility in search pages.
  • Easy methods of contacting you. Your customers can be in touch at any time of the day from the comfort of their own home
  • If you so desire, e-commerce functionality, so that your customers can buy from you 24 hours a day.