The aim of this post is to give you a heads up on how you can leverage Woocommerce pricing to get the most eCommerce bang for your buck. I want to show you the possible features and functionality that you can get for free, or...

Shopify or WordPress? Which one would be best for your circumstances? The short answer is that if you already know how to use WordPress, or would like to learn how to develop in WordPress or have a budget for getting your site designed and built,...

After spending a number of hours looking at competitors' websites for a client the other night, I started to get weary. There really is only so much information a brain can take in before it decides to pack up and go home! I admit I...

As your business grows, you might outgrow some of the free tools such as Mailchimp for email marketing automation. That is when you might consider a Woocommerce CRM for your eCommerce store. Perhaps if you had the tools to follow up with your customers, you...

This post serves as the gentlest reminder. If you have not implemented Google Analytics on your website for ecommerce tracking, now is a good time. Any time is a good time. The earlier the better! The best thing about Google Analytics is that once it...

In your wildest dreams can you imagine making $5 million in one day ecommerce sales? I know. It is pretty crazy! But one Australian company shows that it is possible to do just that! Catch Group broke their previous record of $3 million sales in one...

Digital Amnesia is an intensely important, scary and interesting documentary directed by Bregtje van der Haak and written by Marijntje Denters about the disintegration of our collective memory, or the record of our history. In this day and age, books in libraries are...

It was really fun to go to the Melbourne Knowledge Week Ecommerce Thought Leader Panel, held at CLIK Collective in Kensington, Melbourne last night. The first thing that you need to know is that CLIK Collective is a coworking space for ecommerce businesses. They have...

So we are nearing the pointy end of the Christmas shopping season. It can feel a bit consumeristic at this time of year, but to my mind, work empowers people, and Christmas stimulates many different industries. As the Lemon Jelly song says 'Jobs depend on...

It is an exciting time of year, because my friends, if you are planning on an increase in sales during the Christmas period and in January of 2018, it is time to get out those calendars and start planning your strategy. NOW is the time...