I spent a couple of hours yesterday fixing up one of my clients mobile version of their website. Although most Wordpress themes are designed to be responsive and will change the layout of your site to fit a mobile or tablet screen, often some tweaks...

It can be good to have three to five design principles for your business that reflect the values and ethos of your products or services. For example, Spotify came up with the acronym TUNE for their design principles (tone, usable, necessary, emotive). These principles guide...

Top of my TO DO list at the moment is to design an email sequence that will nurture the relationship one of my clients has with their customers. It is an interesting exercise, that will require a lot of testing and tweaking to get the...

Based on the category of your product or service, you might find that you can segment your market according to their subculture. A subculture is a group of people who share a set of customs, beliefs and values that distinguish them as a smaller group...

I read a very interesting piece of research recently that said that if people are overstimulated, they will tend not to try new things (in this case foods) (Koster and Mojet, 2007). Overstimulation can happen in a variety of ways. If you are surrounded by...