What should your potential customer DO? – developing a call to action
The biggest and best piece of advice I can give to my clients is to know exactly the action that you want your potential customer to take on your website. Part of the strategy development of any new website is to discover what is your
Overstimulated tend to buy less
I read a very interesting piece of research recently that said that if people are overstimulated, they will tend not to try new things (in this case foods) (Koster and Mojet, 2007). Overstimulation can happen in a variety of ways. If you are surrounded by