Give them what they need or risk aggravation – information search
What is the worst thing that you can do to your potential customers when they are looking for your products or services? Annoy them? Aggravate them? Aggravation is probably not the best idea. The information search stage of the consumer journey is the stage where
Learn to switch off and relax for optimal performance in your work
If you are anything like me, you are not a stranger to that point in the day when you can't take in a single more useful piece of information. It can happen at about the same time when you notice that your brain will not
What is the specific business goal of your new website?
I have been thinking about the purpose of this fizBITS Web Design business today and it really became clear to me, after I had mapped it out. My goal is to help you succeed in your business or organisation. Of course, success comes in all sorts
Delight your customers and encourage advocacy of your products or services
The quickest way to success in your business is to delight your customers by finding out what your customers want and need. And to design and deliver products and services that will solve their problems. Or speak to their desires or aspirations (wants and needs