I have been working with a client lately, who resolutely does not want a logo for her website. Nor any real 'identity', or particular style. It does make things a bit difficult, I have to say! Because I am nearly at the stage where I...

As your business grows, you might outgrow some of the free tools such as Mailchimp for email marketing automation. That is when you might consider a Woocommerce CRM for your eCommerce store. Perhaps if you had the tools to follow up with your customers, you...

When you are in the process of developing the brand identity for your business, it can be helpful to gather all your design guidelines and principles into one document, called a style guide. This blog will provide some style guide examples and discuss what is...

This is a question that every new business owner asks themselves as they are setting up their new business. Should I use social media to promote my products or services? And if so, what platforms should I use and how can I cut through the...

What is your process for getting motivated for work every day? As someone who works from home, I have struggled in the past with trying to begin the day. Especially when I need to do tasks which are not particularly well defined or structured. If you...