What is the purpose of a style guide?
When you are in the process of developing the brand identity for your business, it can be helpful to gather all your design guidelines and principles into one document, called a style guide. This blog will provide some style guide examples and discuss what is
Email marketing and list building 101
Top of my TO DO list at the moment is to design an email sequence that will nurture the relationship one of my clients has with their customers. It is an interesting exercise, that will require a lot of testing and tweaking to get the
How great is Instagram? For branding, design or creativity!
There are so many reasons to love Instagram. It can be such a great way to get creative. By the very nature of the presentation of your photos in Instagram it can enhance your design skills. Especially when you start to learn a few tricks
Subcultures and marketing generational cohorts
Based on the category of your product or service, you might find that you can segment your market according to their subculture. A subculture is a group of people who share a set of customs, beliefs and values that distinguish them as a smaller group