Fun, Christmas shopping season
So we are nearing the pointy end of the Christmas shopping season. It can feel a bit consumeristic at this time of year, but to my mind, work empowers people, and Christmas stimulates many different industries. As the Lemon Jelly song says 'Jobs depend on
Time to prepare for the Christmas shopping season!
It is an exciting time of year, because my friends, if you are planning on an increase in sales during the Christmas period and in January of 2018, it is time to get out those calendars and start planning your strategy. NOW is the time
Improvements to the mobile version of Little Snail
I spent a couple of hours yesterday fixing up one of my clients mobile version of their website. Although most Wordpress themes are designed to be responsive and will change the layout of your site to fit a mobile or tablet screen, often some tweaks
What is the purpose of a style guide?
When you are in the process of developing the brand identity for your business, it can be helpful to gather all your design guidelines and principles into one document, called a style guide. This blog will provide some style guide examples and discuss what is
Email marketing and list building 101
Top of my TO DO list at the moment is to design an email sequence that will nurture the relationship one of my clients has with their customers. It is an interesting exercise, that will require a lot of testing and tweaking to get the
How great is Instagram? For branding, design or creativity!
There are so many reasons to love Instagram. It can be such a great way to get creative. By the very nature of the presentation of your photos in Instagram it can enhance your design skills. Especially when you start to learn a few tricks
Subcultures and marketing generational cohorts
Based on the category of your product or service, you might find that you can segment your market according to their subculture. A subculture is a group of people who share a set of customs, beliefs and values that distinguish them as a smaller group
What should your potential customer DO? – developing a call to action
The biggest and best piece of advice I can give to my clients is to know exactly the action that you want your potential customer to take on your website. Part of the strategy development of any new website is to discover what is your
Overstimulated tend to buy less
I read a very interesting piece of research recently that said that if people are overstimulated, they will tend not to try new things (in this case foods) (Koster and Mojet, 2007). Overstimulation can happen in a variety of ways. If you are surrounded by
Ways of learning and engaging – left and right brain in product or service promotion
Do you ever wonder about what is the best way to communicate your marketing messages to your target audience? What is the best way of designing your message so that it gets the attention of your target audience, and is remembered? The answer is that it